We all have digital identity . It is the trace that each Internet user leaves on the network as a result of their interaction with other users or with the generation of content. That is, we are talking about a consequence of communication 2.0.
We have all searched for our name on Google or other search engines at some point . As a result, we obtain information about ourselves that we have published at some point. We can also find content that others have posted. Comments on a blog, images, videos, mentions in a news story, the publication of a sanction in the BOE, the results of an opposition, a university project…
Even if we try to avoid it, there is a trace of all of them on the Internet. Obviously, there are social and demographic circumstances that influence. A shepherd from a town in Teruel will think that it is impossible for there to be content about him, but perhaps someone saw him one day, took a photo of him and published it on Instagram.
This trace that makes up the digital identity is made up of a series of impacts from different sources. Some of them are the following:
.Personal profiles. General social networks (Facebook , Tuenti, Twitter, Myspace…) and professional (Xing, Viadeo, Linkedin…) and job search portals.
.Comments . In forums, blogs, information portals, social networks, YouTube…
.Digital contents . Photos on social networks (like the girl in the viseo), videos on Vimeo, presentations on Slideshare or documents published on websites, a personal website, a blog…
.Contacts . Our friends, professional contacts, followers and those we follow…
.Email addresses.
.Instant messaging. Messenger, Irc…
There are those who are reluctant to be on social networks. They fear for their privacy, but I don’t think we should fear Facebook, YouTube or any other 2.0 website. The dangerous thing is not the medium. The danger is in the use that is made of it , and for that we are all responsible.
How is a digital identity built? Actively, it is done by contributing texts, images and videos to the Internet, participating, in short, in the web world. On social networking sites, it is built from a user profile, which is often linked to profiles of other users or contacts. A well-managed digital identity that is homogeneous with the analogue identity not only has an impact on a more active life in all areas but also tends to consolidate a more solid social network outside the Internet. However, the construction of digital identity is inescapably linked to the development of technological and informational skills and an active attitude on the Internet, participatory, open and collaborative.